Hockey and mental health advocates in British Columbia have partnered to develop what’s being described as the most comprehensive mental health program for amateur sport in Canada.

On Tuesday the Canadian Mental Health Association and the B.C. Hockey League announced their new initiative, Talk Today, which offers confidential support to players in need.

“It’s really about taking down, taking away that shame and the stigma so that young people can reach out for help,” said Canadian Mental Health Association CEO Bev Gutray.

(This story re-posted from CBC News. Read the full story, including player interviews, here: http://www.cbc.ca/news/canada/british-columbia/mental-health-hockey-1.3259777)