In our culture, we are mostly silent about suicide. But when celebrities die by suicide – as Kate Spade and Anthony Bourdain did last week, the issue becomes front-page news. Anyone who has lost a loved one to suicide can attest to its utter devastation. This devastation becomes widespread when famous people die, as evidenced by the waves of social media posts and tributes to Spade and Bourdain. We try to make sense of celebrity suicides and we turn to the media for details. Robin Williams’ death in 2014 was widely publicized, and when Marilyn Monroe died in 1962, her death was glamorized in the media, including details of the method. The deaths of these two famous people led to an increase in suicides. That’s because sensational reporting can create “contagion,” where the suicide becomes the tipping point for people who are already at-risk.