As a business owner, it seems as though you`re participating in a never-ending juggling act as you navigate through a multitude of priorities. You care about your community, and recognize that in order for your business to be healthy and thriving, the community around you also needs to be healthy and thriving. You know the business benefits that come from doing your part; market position, employee attraction and retention, and greater profitability. To date, it’s just been easier to field the multiple calls, letters and emails from local non-profits looking for support than to spend the time determining which non-profit or area of impact you want to focus on.

Wait a minute. It’s easier to field the multiple calls, letters and emails, and then spend the time getting up to speed on each organization; the work they do, the people and partnerships involved, all for you to say yes or no, not once a week, but more than likely several times in one week? That’s a lot of work! [Read more…]